07/24/07

Speak softly and carry a Big Brand.

BrandingT-minus 18 hours until IKEA opens in Portland and already hundreds of people have camped out and lined up. Amazing, isn’t it? But you knew this, because before one billboard went up, there was more buzz than a Super Bowl commercial. Why? The store will continue to be here Thursday morning and will continue to restock it’s items. So this isn’t about limited time periods or stock shortages. It’s about a damn good brand. People love good brands. Apple, Target and IKEA are examples of businesses that border on cult status.
But how do you get your company there?
Two steps: Developing your brand and then staying true to it.
Don’t get me wrong, it’s not that easy. It takes work, good marketing, good people and innovative products. And it doesn’t hurt to have a marketing company that understands how to craft and mold your brand message.