BRANDING

Stake out your position. Identify your unique attribute. Present it as the only solution to your customer’s problem. A brand is a conviction that surrounds your product or service in your customer’s mind. The best brands are a mix of rational differentiation and compelling personality. Oh yeah...and truth. Because, you have to live your brand. And, the only way to do that is to be who you really are.

STRATEGY

Is your message specifically directed to your very best potential customers? Does it have a clear objective? Is it crafted to speak in a language your audience identifies with? Does it solve an important problem or promise a desired benefit? Is it delivered via a medium that efficiently reaches your audience? Get one of these wrong and you waste lots of money. Lots.

RETAIL ADVERTISING

The art and science of getting someone to pull their money out and buy something you are selling. Truth is, it’s not always the most sexy advertising there is. It’s definitely not the sort of advertising that agencies brag about much. But, it’s the kind of advertising that earns its keep. And, we specialize in it.

PROMOTIONS

Good promotions are like interactive theater. They capture and engage the audience. But, they deliver a message while they’re at it. Just like other forms of advertising, promotions should have a focused marketing objective. Properly planned, they will deliver your message to the grass roots of your audience, right where they live.

PUBLIC RELATIONS

Getting to the people who get to the people. It takes instinct, skill and a network of contacts that would make a politician green with envy. It also takes a knowledge of how to get the attention of directors, assignment chiefs, politicians and other movers and shakers along the information highway. This is a powerful tool in the right hands and the returns can be huge.

POLITICAL

When you mount a political campaign, you only get one chance. If you don’t get it right the first time, you can’t come back next month and try a different offer. That’s why campaign strategists seek us out to provide media strategy and buying. It’s tempting to go on about how good we are, but anybody can do that. So, we’ll just let our track record speak for itself. As of today: 33 wins, 2 losses since 1998.

MEDIA

Good media buying is half science and half art. It means analyzing demographic data and researching. It means finding the pipeline of communication that is most commonly shared by your target audience. And, it means sifting through volumes of numbers to be sure that only the most cost efficient means are used. Then comes the art: intuition, an instinct for timing and the fine tuning. Plus a dose of talent for negotiation. Small wonder it takes years to get it right.

CREATIVE

It’s creative if it sells. The message must be arresting and memorable. But, above all, it must be relevant and not lost in obscure cleverness. It must ring true to the audience and be convincing in its demonstration. Teetering on that fine line between grabbing the attention of an over-communicated consumer and delivering a simple message within the context of the branding is at the core of great creative.

ACCOUNT MANAGEMENT

Someone has to put it all together and make it work. These are the people who listen in order to understand your company, its problems and goals. They’ll guide your project through the maze and find the pot of gold at the end. They’ll even fetch the lattes and crullers along the way. After all, they are account people. They just happen to be competent business managers with proven track records of solid planning and execution as well.