Charlton Marketing Blog » e-mail http://www.charltonmarketing.com/blog Charlton Marketing Blog Wed, 28 Apr 2010 16:10:06 +0000 http://wordpress.org/?v=2.8 en hourly 1 Email Effectiveness Increases From 20.8% to 35.2% http://www.charltonmarketing.com/blog/re-mailing/email-effectiveness-increases-from-20-8-to-35-2.php http://www.charltonmarketing.com/blog/re-mailing/email-effectiveness-increases-from-20-8-to-35-2.php#comments Fri, 24 Jul 2009 19:04:00 +0000 admin http://www.charltonmarketing.com/blog/?p=26 SHARETHIS.addEntry({ title: "Email Effectiveness Increases From 20.8% to 35.2%", url: "http://www.charltonmarketing.com/blog/re-mailing/email-effectiveness-increases-from-20-8-to-35-2.php" });]]> In our recently completed ad campaign for the Baxter Auto Parts Portland Historic Races, we increased our e-mail readership from 20.8% to 35.2% by Re-mailing.

With the volume of e-mail that most people receive, sending one blast to your opt-in list simply doesn’t get the job done. There are too many recipients who, for whatever reason, don’t open it. How many times have you deleted something you might have had some interest in reading if your weren’t so busy, distracted by something, or simply in an impatient state of mind?

We sent the first e-mail out to a rather small list of 833 and within a few days achieved 173 reads, or 20.8%. We waited a week and sent the same e-mail out again to those who didn’t open it. We got another 120 reads for an 18.2% opening rate. Together, we had 293 reads for a total percentage of 35.2%.

The second e-mail was identical to the first. It just illustrates that even highly targeted audiences see things somewhat randomly. Re-Mailing is a great way to increase your ROI for only the cost of sending it out.

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