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	<title>Charlton Marketing Blog &#187; advertising campaign</title>
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		<title>MAX Results for your Marketing</title>
		<link>http://www.charltonmarketing.com/blog/advertising/max-results-for-your-marketing.php</link>
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		<pubDate>Mon, 30 Jul 2007 18:33:00 +0000</pubDate>
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				<category><![CDATA[Agency news]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising campaign]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[max]]></category>
		<category><![CDATA[results]]></category>
		<category><![CDATA[train]]></category>
		<category><![CDATA[TriMet]]></category>

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Marketing goes big in Portland with the opportunity to advertise on TriMet&#8217;s MAX trains.
With a recent campaign to introduce Washington-based LaborWorks to the Portland market, we decided to take advantage of TriMet&#8217;s MAX train advertising. By wrapping LaborWorks&#8217; tag and logo on a MAX train—we were able to send the message around town—reaching a larger [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "MAX Results for your Marketing", url: "http://www.charltonmarketing.com/blog/advertising/max-results-for-your-marketing.php" });</script>]]></description>
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<p><span style="font-style: italic; font-weight: bold;">Marketing goes big in Portland with the opportunity to advertise on TriMet&#8217;s MAX trains.</span></p>
<p>With a recent campaign to introduce Washington-based LaborWorks to the Portland market, we decided to take advantage of TriMet&#8217;s MAX train advertising. By wrapping LaborWorks&#8217; tag and logo on a MAX train—we were able to send the message around town—reaching a larger target audience. We complimented this campaign with bus fronts and direct mail.</p>
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